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Our Story

From a Simple Idea
to a Movement

How a gap in the market for quick, convenient kale became a mission to change the way people fuel their bodies — and protect the planet.

Where It Started

A Gap in
the Market

The idea for OnlyKale sprouted when Charlie and Joe Narke both noticed the same glaring gap in the market: no one was making convenient, single-ingredient kale accessible to everyday people.

Frustrated by overcomplicated green powders packed with mystery ingredients, they set out together to build something radically simple — pure kale, nothing else. Their shared vision: make kale as effortless as a cup of coffee or a protein shake.

The result is a line of freeze-dried kale powder products that fit seamlessly into busy, active lifestyles — and it started with two entrepreneurs who refused to settle for complicated.

Charlie and Joe Narke, OnlyKale Co-Founders
OnlyKale stick packs
The Product

Pure Kale,
Nothing Else.

OnlyKale Sticks are perfect for on-the-go consumption, offering a simple way to boost smoothies, soups, or snacks with a daily dose of nutrient-dense greens.

Each packet contains pure kale powder, packed with vitamins, minerals, and antioxidants, offering all the benefits of fresh kale without the hassle of washing, chopping, or blending.

It's a fast, delicious way to stay on track with your health goals.

People & Planet

A Commitment to
Sustainability

Beyond our commitment to personal health, OnlyKale is deeply rooted in the principle of sustainability.

Kale is not just a superfood for people — it's also an environmentally friendly crop. As a hearty plant that requires less water and fewer resources to grow than other crops, kale aligns perfectly with our mission of supporting a sustainable food system.

Charlie, Joe, and the OnlyKale team have made it their mission to promote a healthy lifestyle that's equally beneficial to the planet.

Our Sustainability Promise
Kale field
The Vision

Turning a Vision
Into a Movement

Our vision at OnlyKale goes beyond selling kale powder. We are creating a movement — a community of health-conscious individuals who care not only about what they put into their bodies but also about how their choices affect the world around them.

Through our social media campaigns, educational content, and affiliate partnerships with health and fitness influencers, we are on a mission to make kale the hero of both personal and planetary wellness.

"Healthy people build healthy communities, and healthy communities protect our planet."

— Charlie & Joe, Co-Founders of OnlyKale

Join the Movement

Fuel Your Body.
Sustain the Earth.

OnlyKale is more than a brand — it's a call to action. Join us on this journey, one stick at a time.

Shop OnlyKale

Guided by Experts

Our Advisors

OnlyKale is backed by a team of accomplished advisors spanning food science, business strategy, and culinary medicine.

Jena Henderson

Jena Henderson

President, Restaurant Brands — Michael Waltrip Taproom

Instrumental in growing the 100-unit Saladworks franchise from 2005–2019, rising from Regional Manager to VP of Growth. Former COO of WorkMerk, where she led the creation of the ServSafe Ops Application with the National Restaurant Association. MBA from Temple University's Fox School of Business.

Joseph Wells

Joseph I. Wells

Director, Masters Programs — Morgan State University

Co-Director of the Goldman Sachs 10,000 Small Businesses Program in Baltimore. 25+ years of multi-industry experience spanning life sciences (CSL Behring, GlaxoSmithKline), corporate finance, and higher education. Graduate of Princeton University and Harvard Business School.

Dr. Deborah Kennedy

Dr. Deborah Kennedy, PhD

Director of Culinary Medicine — Rouxbe Online Culinary School

30 years as a chef and PhD nutritionist, with experience at Columbia Presbyterian, Yale, Cornell, Tufts, and Dartmouth Hitchcock. CEO of The Food Coach Academy and author of seven books including The Culinary Medicine Textbook. Her mission: change the health of the world one delicious bite at a time.