We have some news that we've been sitting on for a while, and we're beyond ready to share it: OnlyKale is now available in Walmart stores across the United States.
This is a moment we've been working toward since the beginning. When Charlie and Joe launched OnlyKale, the vision was never just to build a brand that sold online to people who already knew what freeze-dried kale powder was. The vision was to make real, nutrient-dense, single-ingredient nutrition accessible to everyone — including the tens of millions of Americans who do their grocery shopping at Walmart every single week. Today, that vision becomes reality.
What This Means
Walmart's reach is genuinely hard to overstate. With over 4,600 stores in the United States alone, it's the largest brick-and-mortar retailer in the world. Getting OnlyKale onto those shelves means people who've never heard of us — who are just walking down the supplement aisle looking for something real — will have the chance to discover what freeze-dried kale powder can do.
That matters to us for a simple reason: healthy nutrition should not be a luxury. The supplement market is flooded with expensive, proprietary blends, questionable ingredients, and packaging designed to confuse rather than inform. OnlyKale is one ingredient: kale. You can read the entire label in four seconds. We believe that kind of transparency should be available at $98 or $4. Walmart helps make that possible.
This is also a validation of the product itself. Walmart's buyer network is extensive and demanding. They evaluate vendors on manufacturing standards, label compliance, third-party testing, and supply chain reliability. Clearing those requirements — and earning shelf space — is something we're genuinely proud of.
Where to Find OnlyKale In Stores
OnlyKale is stocked in the Health & Wellness supplement section at Walmart locations nationwide. If you're heading to your local store, look for us near the greens powders and daily vitamins. Can't find us? You can use our store locator tool to find the nearest location carrying OnlyKale, or ask a store associate to check inventory.
You can also find OnlyKale at Walmart.com for in-store pickup or home delivery — so if you'd rather shop from your couch, that option's there too. The product lineup available in stores includes our signature freeze-dried kale powder stick packs. If you don't see everything you're looking for in-store, the full catalog is always at onlykale.com/shop and on Amazon.
Why We Stayed Single-Ingredient
One of the most common questions we get as we've grown is whether we plan to expand into multi-ingredient blends. "When are you adding protein powder? When are you adding adaptogens?" The answer, for now, is: we're not.
The original insight that started OnlyKale was that the supplement industry had a complexity problem. Products bragged about having 40 ingredients — most of which were present in quantities too small to do anything. Consumers were paying for proprietary blends that were essentially marketing documents. We went the opposite direction: one ingredient, fully disclosed, at a meaningful serving size. That's the product that made it to Walmart, and that's the product we're standing behind.
Walking into the largest retailer in the country with one ingredient on the label takes a certain kind of confidence. We have it because the science backs us up: kale is one of the most nutrient-dense foods on the planet, and freeze-drying is the best available method for preserving those nutrients. We don't need 40 ingredients. We never did.
What's Next for OnlyKale
The Walmart launch is the beginning of a broader retail expansion that we'll be announcing over the coming months. We're in conversations with several other major retailers, and we're also continuing to build our direct-to-consumer channel with new subscription options and bundle pricing that we'll share soon.
On the product side: we're not adding ingredients, but we are working on new formats that make getting your daily kale even more convenient. We can't say more than that yet — but if you're on the email list, you'll hear about it first.
For now: find us at Walmart, share this with someone who needs to hear about us, and if you've been waiting for a reason to try OnlyKale, this is it. Getting us onto the shelf is one thing. Staying on the shelf means people like you actually buying it and telling their friends it's worth it. That's the part that matters most.
Thank you for being part of this — whether you've been with us since day one or you just found us in the supplement aisle five minutes ago. We're glad you're here.